Monday, November 5, 2007 - 10:41 AM
25-4
How We Communicate: Science Depends on You!.
As university scientists, we are responsible for providing science-based information to the public. This responsibility is crucial at a time when traditional theories are being challenged and public support for increased funding is needed. Society has become dependent on the need for scientific knowledge with issues such as bioenergy, food safety, and global warming. There are different avenues to reach the public. Active communication would include speaking to community groups, organizing public forums, and working with journalists and public relations departments. Passive outlets include developing websites and distributing information kits. The key to engaging the public is relating information on a personal level and adapting to the knowledge-base and interest level of the audience. It is important to be timely, concise, and respectful when interacting with journalists. Providing information on research implications at the personal level will generate more coverage and readership. Successful public education can only increase confidence and support for science.
Audio File