Monday, November 5, 2007 - 1:45 PM
39-2

Integrating Survey Data into Extension Programs.

Shawn Conley and Judith Santini. Purdue University, 915 W. State Street, Department of Agronomy, West Lafayette, IN 47907-2054

As the disparity in farm size continues to increase and Extension budgets tighten, it is imperative that Extension faculty and educators correctly identify the specific needs of our diverse clientele groups. The objectives of this research were to characterize the current crop management and marketing practices of Indiana soybean (Glycine max (L.) Merr.) growers, to identify specific educational needs, and to provide a framework for directing our applied soybean research efforts. This assessment was conducted through a detailed direct-mail survey that was sent to 5000 (1330 respondents) Indiana soybean growers in August of 2005. The results of this survey define distinct similarities and differences among growers of different farm operation size. Large growers (≥ 400 ha) were more likely to plant soybean in rows spaced 28 to 51 cm, reduce seeding rates, plant earlier, and achieve higher soybean grain yield. Large growers were also more likely to own a yield monitor, conduct on-farm research, use a computer, and routinely use the Internet. Large growers generally scout and manage pests more intensively than growers with mid-size or small operations and generally have access to more markets and are more likely to manage price risk. The results of this survey clearly demonstrate differences among grower operation sizes with respect to crop management and marketing practices. By specifically targeting these diverse needs, agricultural researchers and Extension specialists may improve the economic and environmental sustainability of each clientele group.